Park Ji-won is a writer for The Korea Times who has been covering a wide range of topics from Korea’s culture to its politics. An avid journalism enthusiast to the core, Ji-won brings a thoughtful and unique perspective to every topic she covers. On weekends, you'll often find her contemplating life’s purpose on a yoga mat — with a cup of quality tea in hand. A native Korean speaker by birth and fluent in English through her work, she went to college in Japan and is learning Chinese and French — hoping to add Polish, Russian and Thai to the mix.
BLACKPINK's Jisoo named as Dior's global ambassador
BLACKPINK's Jisoo / Courtesy of Dior
By Park Ji-won
By Park Ji-won
French luxury brand Dior has appointed Jisoo, a member of K-pop girl group BLACKPINK, as its new global ambassador for both fashion and beauty, according to the brand's social media channels.
She was named as an ambassador for the brand's local beauty lineup in 2019, but now her role has expanded.
“The new Dior global ambassador for Fashion and Beauty, Jisoo, singularly embodies the House's modernity and creativity of Maria Grazia Chiuri, inspired for #DiorFall21 by the Korean singer who also incarnates Peter Philips' makeup,” it wrote.
Each member of the global sensation has been named as ambassadors of European luxury brands. Jennie has been working as an ambassador for Chanel while Lisa and Rose were chosen to promote Celine and Saint Laurent, respectively. The luxury brands also chose other K-pop stars such as Aespa for Givenchy and EXO's Kai and IU for Gucci.
Jisoo is largely expected to play a key role in promoting the brand online with her approximately 37 million Instagram followers.