Singer Lim Young-woong tops ad model brand rankings
Singer Lim Young-woong / Courtesy of Mulgogi Music
Singer Lim Young-woong clinched the top spot as the most popular advertising model, surpassing actors Kim Soo-hyun and Byeon Woo-seok, who came in second and third, respectively.
On June 7, the Korea Reputation Center released the Advertising Model Brand Reputation Index for June, with the index being calculated based on big data analysis of consumer behavior related to advertising models from May 6, 2023, to June 6, 2024.
The data includes a participation index, a media index, a communication index and a community index. The brand reputation index is a metric derived from analyzing big data to determine the significant impact of consumers' online habits regarding brand consumption.
The analysis regarding advertising model brand reputation measures the relationship between consumers and advertising models, including positive and negative evaluations, media interest, consumer engagement and communication volume.
The detailed indicators related to the Advertising Model Brand Reputation Index also include weighted values for various advertising channels.
Regarding Lim, the center said, "The attributes 'trustworthy,' 'excellent' and 'effective' were rated highly. In the positive-to-negative ratio analysis of Lim’s advertising brand, the positive ratio was 85.8 percent."
The top advertising model brand reputation rankings for June are as follows: Lim Young-woong, Kim Soo-hyun, Byun Woo-seok, Son Heung-min, Gong Yoo, Ive, Lee Jung-jae, Ma Dong-seok, Son Seok-koo, Cha Eun-woo, BTS and Yoo Jae-suk.
This article from the Hankook Ilbo, sister publication of The Korea times, is translated by generative AI and edited by staff of The Korea Times.