Chinese online marketers invited

Chinese online marketers, known as power creators there, make videos while they tour around the Galleria Duty Free 63, in the 63 City Building, in Yeouido, central Seoul, Friday. “Power creators”, compared with power bloggers, mainly produce video content and post it on social networks and video sharing sites, sometimes in collaboration with big companies. Galleria invited them to promote its newly opened duty free shop. / Courtesy of Galleria Duty Free 63