Supporting ski championship

Kim Sung-nam, left, head of Hyundai Motor’s Italian operation, poses with Pietro de Godenz, director of the International Ski Federation (FIS), after the automaker offered 37 vehicles to be used during the FIS Nordic World Ski Championship in Italy, which will start on Feb. 20. The auto giant is increasing its marketing in Europe by sponsoring various sports events in a bid to strengthen its foothold there. / Courtesy of Hyundai Motor