Hana Financial's university student ambassadors to promote mutual growth

Hana Financial Group Chairman Ham Young-joo, second row sixth from left, poses with student ambassadors at the group headquarters in Seoul, Tuesday. Courtesy of Hana Financial Group

By Lee Kyung-min

• Published Jul 2, 2025 4:30 PM KST

Hana Financial Group launched the 19th batch of its university student ambassador program, as part of continued efforts to foster communication between the group and the younger generation through deeper understanding of Hana’s environmental, social and governance (ESG) initiative, it said Wednesday.

This year’s 50 participants were selected from a record high of 1,632 applicants.

The 50 students will write an analysis on their experience of Hana’s financial products, develop promotional content featuring the group’s sports teams, join community service campaigns and propose new business ideas.

They will engage in overseas volunteer work under the “Happy Class” program, visiting schools in underdeveloped regions where access to education and cultural activities are limited.

The students will receive cash stipends. Those who complete the program will be invited to take a tour of Hana’s overseas branches.

Top performers will be given cash prizes and advantages if they apply for job openings at the group.

Hana Financial Group Chairman Ham Young-joo said the program would encourage the participants to bring fresh ideas and unique perspectives to the group.

“This will be a meaningful stepping stone not only for the group but for the students who will be future leaders,” he said.

Meanwhile, Hana also runs a youth support program partnership with 30 universities nationwide.

The program seeks to nurture young entrepreneurs and contribute to innovation and growth in remote regions.

The group’s student ambassador program was launched in 2012. A total of 1,011 students have completed the program so far.