Park Jae-hyuk is a seasoned journalist who has provided comprehensive coverage of South Korea's corporate dynamics, economic policies, industry challenges and the global positioning of Korean companies. Based on the articles he has written since joining The Korea Times in 2016, his investigative approach has helped readers understand corporate governance, economic trends and business strategies shaping South Korea’s economy.
Coway Square Fit enables personalized indoor air purification
Coway Square Fit air purifier / Courtesy of Coway
By Park Jae-hyuk
Korean home appliances maker Coway has launched the Square Fit air purifier, designed to deliver optimal air management for a variety of home environments and lifestyles.
The product is available in two models — 38 square meters and 82 square meters —enabling users to choose the size that best fits their space. Both models come in four colors: sand beige, pure white, sage green and pebble gray, to match the customer's interiors.
Coway said the four-stage filtration system removes 99.999 percent of ultra-fine particles as small as 0.01 micrometers, along with everyday odors and five major harmful gases, helping to ensure clean and healthy indoor air.
The company highlighted its exclusive air-matching filter, which allows users to personalize their filter selection for intelligent, customized air quality control at home.
Filter options include a pet filter for households with animals, an allergen filter for enhanced removal, a fine dust filter for particulate concentration and a dual deodorization filter for improved odor elimination.
“With our air-matching filter technology, the Square Fit delivers personalized air purification tailored to a range of living spaces and lifestyles,” a Coway official said. “We aim to lead the premium air purifier market by providing products that are optimized for our customers’ spaces and preferences.”
The Square Fit features real-time air quality monitoring with a four-color indicator for pollution levels. It also automatically adjusts fan speed according to air quality and includes an energy-saving eco mode and a quiet sleep mode.
To support sanitary maintenance, the air outlet is coated with antistatic materials to reduce dust buildup and is engineered for easy disassembly and cleaning.