Cafe24 signs partnership with Innocean for licensing service

By Jun Ji-hye

Global e-commerce platform Cafe24 has signed a memorandum of understanding with Hyundai Motor Group's advertising subsidiary Innocean Worldwide for supporting online businesses with licensing services, the company said Monday.

Under the MOU, the two companies will roll out licensing services for e-commerce stores to make it easier for them to use global brands and characters in the production of their store goods.

For instance, if an online business wants to produce clothing featuring a famous character, the previously complex licensing processes regarding contracts and fees will be simplified into a couple of clicks on an application.

Cafe24 said e-commerce stores running on its platform will be able to utilize licensing to easily produce, ship, market and promote products.

Cafe24 and Innocean will join efforts to vitalize the licensing business within the e-commerce market through integrating the licensing service into Cafe24's App Store.

Services including licensing-based product planning, production, promotion and shipping will also be supported.

“The environment has been created where online businesses can easily gain product competitiveness through the licensing service.” Cafe24 CEO Lee Jae-suk said. “Cafe24 will continue to sophisticate its platform to offer more diverse services like these so that businesses can achieve growth.”

Innocean is one of the nation's biggest global advertising companies, holding the licensing rights to various global characters and brands including “Robot Taekwon V” and “Sweet Monster.”