Samsung Electronics unveils modular air purifier
Models pose with Samsung Electronics’ new air purifier, Cube. / Courtesy of Samsung Electronics
By Jun Ji-hye
Samsung Electronics unveiled its new air purifier applying modular design, Thursday.
The modular air purifier, Cube, allows users to separate or combine two devices according to situations and intended use.
The tech giant explained at a media briefing in Seoul that users can combine two devices in the living room during the day so they can operate it at maximum capacity. At night, users can separate the devices so each family member can use it separately in their rooms.
“Customers can easily separate and combine the modules without using special tools,” a Samsung official said.
Customers can purchase additional modules if necessary, he said, adding that the new product, using metallic materials, fits in any space at home thanks to its cube-like design with curved edges.
The firm noted that the latest air purifier reflected customers’ opinions that they felt uncomfortable due to cold wind and noise from existing air purifiers especially when they were watching television or sleeping.
“We introduced our own windless air cleaning technology, which will help purify the air indoors quietly,” the official said.
Cube also features internet of things (IoT) communication functions based on Wi-Fi networks, enabling customers to check the air quality of their house and control the device remotely, the firm said.
Others functions of the new product include “filter saver” that nearly doubles the life of filters.
Yeen Seok-jin, vice president of digital appliances business at Samsung Electronics, who was present at the briefing, said innovative functions of the company’s air purifier have been recognized globally, citing that it took the top spot at the Global Customer Satisfaction Competency Index for the 12th consecutive year.
“We will continue to improve the degree of consumer satisfaction and brand value through Samsung Cube that adopted the innovative concept,” he said.
A total of seven Cube models will be officially released on Feb. 19 with a factory price ranging from 800,000 won ($740) to 2 million won.
Ahead of the official release, the firm began pre-launch sales, Thursday.