LG to meet global partners at InnoFest
Park Seog-won, head of global sales and marketing at LG Electronics, speaks about the company’s strategies of strengthening partnerships during InnoFest in Lisbon, Portugal, Tuesday. / Courtesy of LG Electronics
By Bahk Eun-ji
LG Electronics has started the showcase of its products to strengthen partnership with global partners.
The showcase, dubbed “LG InnoFest,” kicked off this week in Portugal, inviting partners from Middle East and Africa. InnoFest is the combination of innovation and festival.
It will hold another promotional event in Asia in February, before wrapping it up in China in March. In the events, the company will meet 1,500 partners from 100 countries.
Under the theme of “Innovation for a Better Life,” the company will present its global business strategy and innovative products to global partners.
During the showcase in Portugal, LG displayed ultra organic light emitting diode (OLED) TV, which was awarded the Best of Consumer Electronics Show (CES) in the category of Best TV products at the CES held earlier this month in Las Vegas.
The company’s curved smartphone G Flex 2 made a debut at the showcase.
“Through the annual event now in its third year, LG will continue to reinforce the ability to deliver localized marketing activities to global consumers,” said Kevin Cha, regional head of Middle East and Africa at LG Electronics.
The InnoFest is also aimed at proactively responding to the needs of local markets, the company said.