LG gives modest facelift to logo
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The right one is a new LG corporate logo Courtesy of LG Corp.
By Kim Yoo-chul
LG Corp., the holding company of LG Group, said it will use a new corporate logo on group units and for PR activities from this year.
It left its main circular-type symbol unchanged. However, it enlarged the letter size of "LG" in the logo. It also increased the number of font thicknesses to four types ― light, regular, semi-bold and bold ― from the current one.
"This change will help boost brand identity, readability and usability," company spokesman Terry Taekyung Lee said, Wednesday.
The new logo will be used on all LG-manufactured products by affiliates, signs, surfaces of LG buildings and webpages.
LG said it will distribute new business cards to employees with the new logo.