Cameron backs passive approach in 3D TVs

By Kim Yoo-chul

LAS VEGAS ― James Cameroon, director of the megahit 3D film, Avatar, ended up stepping into the tough battle being waged by two Korean electronics makers over the supremacy of 3D television technology.

Unexpectedly, the director, who came to Korea at the invitation of Samsung Electronics on his post-Avatar tour, ended up indirectly taking sides with the weaker party ― LG.

Without mentioning the company’s name, Cameron based his view largely on the price of glasses worn when watching 3D content on television.

"Instead of having a few hundred dollars a pair of active glasses, making sure they’re all charged up and are they working and are they switched on, there’ll be a bowl of disposables or recyclables," the Avatar director said in an ongoing tech exhibition in Las Vegas.

"Cheap glasses that work very well in decoding the image to the left and to the right eyes. If you're having a Super Bowl party, you'll have a bowl on the coffee table, and if the kids sit on a pair of glasses there’s no major scold, just a minor scold."

Cameron was quoted as saying. LG's glasses are cheaper than Samsung's.