Baek Byung-yeul is a journalist at The Korea Times focused on cultural content, including films and cultural events in South Korea. You can contact him at baekby@koreatimes.co.kr to share your insights.
Samsung campaigns for Busan's Expo bid in Europe

An LED screen in London displays a Samsung Electronics promotional video promoting Busan’s bid to host the World Expo 2030. Samsung said Friday that it is promoting the Korean city’s bid to host the global event in major European cities such as London and Madrid ahead of the Nov. 28 Bureau International des Expositions vote. Courtesy of Samsung Electronics
By Baek Byung-yeul