Do not go gentle into that good night, old age should burn and rave at close of day; Rage, rage against the dying of the light, though wise men at their end know dark is right, because their words had forked no lightning they, do not go gentle into that good night.
Naver-Kurly grocery venture reports 10-fold rise in 1st-year transactions
Kurly products are delived to an apartment unit. Courtesy of Kurly
By Jhoo Dong-chan
Kurly N Mart, an online grocery service launched jointly by Naver and Kurly, saw its transaction volume surge tenfold in its first year, driven by loyal subscribers from Naver’s paid membership program, the companies said Monday.
The service launched in September 2025, combining Naver's broad base of online shopping users and its Naver Plus Store app with Kurly's product sourcing and dawn delivery network, a same-day pre-dawn delivery system Kurly pioneered in Korea's grocery delivery market.
Naver said users in their 30s and 40s made up more than 72 percent of customers who used the service 10 or more times, with people in their 40s visiting at least once a week on average.
More than 80 percent of Kurly N Mart's transactions came through the Naver Plus Store app, the company said. After the company began offering same-day delivery in February, in addition to its existing dawn delivery, order volume placed between 6 a.m. and noon rose 34 percent within a month.
The companies also said they are expanding personalized product recommendations based on shopping data and adding more items sourced from Naver's Smartstore, an online marketplace for small merchants, into Kurly N Mart's delivery lineup — including prepared seafood, cutlets and other side-dish staples from several small food vendors.
To mark its first anniversary, Kurly N Mart is running a promotional event through Sept. 6 with daily deals, including items sold for 100 won and half-price offers on some bestsellers, alongside discounts from major Korean food companies including Pulmuone, CJ CheilJedang and Dongwon F&B.
"Kurly N Mart is a successful partnership model that proved its competitiveness within a year of launch by combining Naver's and Kurly's capabilities and experience," Naver's grocery and leisure business leader said in a statement, adding that the companies would continue close collaboration on products, logistics and marketing.
This article was published with the assistance of generative AI and edited by The Korea Times.