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Dongwon F&B launches health-focused Chuseok gift sets
Dongwon F&B's LINE FRIENDS Edition of the tuna can gift set for this year's Chuseok holiday / Courtesy of Dongwon F&B
By Ko Dong-hwan
Dongwon F&B has launched more than 110 types of gift sets for this year’s Chuseok holiday, expanding offerings centering on protein, reduced-sugar products and eco-friendly packaging.
Dongwon F&B's Super Tuna gift set edition featuring BTS Jin / Courtesy of Dongwon F&B
The major food company said Monday it increased the number of tuna can gift set varieties by 20 percent in response to growing consumer interest in protein. The lineup includes sets featuring Dongwon Tuna’s high-protein Light Standard product, which contains 25 grams of protein in a 135-gram can, nearly half the 55-gram recommended daily protein intake for adults.
Dongwon F&B will also offer sets combining flavored tuna products, including spicy and vegetable tuna, as well as gift sets containing two new Super Tuna products. Available through online shopping malls, the products include Protein 30, which contains 30 grams of protein, and low-sodium albacore tuna, which contains 70 percent less sodium, according to the company.
Yangban seaweed, which marks its 40th anniversary this year, will offer gift sets made with selected raw seaweed. The lineup includes premium varieties and expanded sets featuring canned seaweed products.
The company said it has redesigned the packaging to give Yangban’s traditional image a more contemporary look.
Other offerings include gift sets featuring avocado oil imported from Spain and products containing allulose, a low-calorie sweetener, reflecting rising consumer interest in healthier ingredients and reduced sugar. Dongwon F&B also prepared value-oriented mixed gift sets aimed at consumers seeking affordable holiday presents amid elevated prices.
The company has also introduced the Dongwon Tuna LINE FRIENDS Edition, which packages high-protein tuna in boxes featuring characters from IPX’s global character brand LINE FRIENDS. Dongwon will also offer BTS Jin Super Tuna Gift Sets featuring cans printed with photos of Jin, who is Dongwon Tuna’s brand ambassador.
Dongwon F&B said more than 40,000 sets were sold during the previous Chuseok and Lunar New Year holidays. The products include eco-friendly sets such as all-paper packaging and all-recycled packaging made with recycled aseptic cartons and fabric bags made with recycled plastic.
Dongwon Mall, the company’s online food shopping platform, completed an early-bird reservation promotion Monday, offering discount coupons, department store gift certificates and the option to select a preferred delivery date.
Dongwon F&B first introduced its tuna gift sets for Chuseok in 1984. Their cumulative sales surpassed 260 million sets last year.