Do not go gentle into that good night, old age should burn and rave at close of day; Rage, rage against the dying of the light, though wise men at their end know dark is right, because their words had forked no lightning they, do not go gentle into that good night.
L7 Hongdae by LOTTE opens rooftop 'Neoguri' noodle pop-up with Nongshim
"Neoguri's Ramyun Shop" pop-up at L7 Hongdae by LOTTE / Courtesy of Lotte Hotels & Resorts
By Jhoo Dong-chan
L7 Hongdae by LOTTE has partnered with Nongshim, one of Korea's largest instant noodle makers, to open "Neoguri's Ramyun Shop," a pop-up experience built around the company's popular Neoguri brand, a spicy seafood-flavor known for their thick, udon-style noodles.
The pop-up is centered on the hotel's 22nd-floor rooftop pool, where guests can cook and eat Nongshim noodles while taking in views of the city, combining a swim with a warm snack.
The noodles are served with Lotte Hotel's signature seasoned kimchi and bottled water for 10,000 won ($7).
The hotel has created several links to Neoguri, a raccoon-dog mascot that has represented the noodle brand since it launched in 1982.
The rooftop pool area has been styled as a "pool party with DJ Neoguri," featuring a photo zone with headphones, sunglasses and other props related to the character.
On the 21st floor, the hotel's Blue Roof Lounge has been redesigned and modeled on a hotel reception desk featuring a branded photo zone with Neoguri and other Nongshim products, along with a "Memory Wall" where visitors can leave their own messages.
The hotel is also running a guest promotion in August: Hotel guests who take a photo at one of the branded photo zones and post it to social media with a designated hashtag can receive a voucher for Neoguri's Ramyun Shop.
"We wanted to combine a stylish space with the familiar Neoguri brand to give guests a distinctive experience," a hotel official said.
"We plan to continue offering unique content and differentiated experiences through collaborations with a range of brands."
This article was published with the assistance of generative AI and edited by The Korea Times.