[PHOTO] Atlas makes World Cup debut - The Korea Times

PHOTO Atlas makes World Cup debut

Atlas, the humanoid robot developed by Boston Dynamics, delivers the match ball to referee Ismail Elfath before the second half of the 2026 FIFA World Cup Round of 16 match between Brazil and Norway in East Rutherford, N.J., Monday. The Atlas performance is part of Hyundai Motor's 'Next Starts Now' global brand campaign, marking the automaker's role as an official FIFA partner since 1999. Courtesy of Hyundai Motor

Atlas, the humanoid robot developed by Boston Dynamics, delivers the match ball to referee Ismail Elfath before the second half of the 2026 FIFA World Cup Round of 16 match between Brazil and Norway in East Rutherford, N.J., Monday. The Atlas performance is part of Hyundai Motor's "Next Starts Now" global brand campaign, marking the automaker's role as an official FIFA partner since 1999. Courtesy of Hyundai Motor

Lee Min-hyung

Lee Min-hyung joined The Korea Times in 2014 and has worked as a journalist mainly in Korea’s finance, tech and automotive industry. He specializes in content creation, breaking news and in-depth analysis currently on transportation and mobility. You can reach him via mhlee@koreatimes.co.kr.

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