Lee Gyu-lee is a business writer at The Korea Times, focusing primarily on IT & telecommunications, the Ministry of Trade, Industry and Energy and KOTRA. Prior to this, she has covered a wide range of cultural news, from film, television and K-pop to lifestyle and fashion.
Daewoo E&C launches sales for Jangwi Prugio Mark One with 1,032 units
A rendering of Daewoo Engineering & Construction's Jangwi Prugio Mark One in Seongbuk District, Seoul / Courtesy of Daewoo E&C
By Lee Gyu-lee
Construction firm Daewoo Engineering & Construction (E&C) is set to launch sales this month for Jangwi Prugio Mark One, a large-scale apartment complex being developed as part of the redevelopment project of Jangwi-dong in Seongbuk District, Seoul.
The project will comprise 23 residential towers, rising from five basement levels to 35 stories, with a total of 1,931 units. Of the total, 1,032 units, sized between 39 and 114 square meters, will be available for general sale, marking one of the largest private housing offerings in Seoul in the first half of the year.
The development benefits from strong brand recognition under Prugio, its large-scale residential community, convenient subway access and direct proximity to an elementary school.
Unlike many redevelopment projects, where general-sale units are concentrated on lower floors, most of the units offered to the public at the complex are located on the fifth floor or higher, a factor expected to appeal to end-users seeking better views and living conditions.
The complex is part of the broader redevelopment project in Jangwi, one of the largest urban renewal initiatives in northern Seoul.
According to the Seoul Metropolitan Government’s data, the project spans approximately 1.24 million square meters across 15 zones and is expected to accommodate more than 32,000 households once completed.
“Jangwi Prugio Mark One sits at the heart of the Jangwi New Town district, giving residents broad access to transportation, schools, retail amenities and green space, and is expected to benefit from significant upside potential driven by ongoing projects,” a Daewoo E&C official said.
“Given the unusually large volume of units available for general sale compared with other new launches in Seoul, the project is expected to draw strong interest from homebuyers.”
The complex is within walking distance of Dolgoji Station on Subway Line 6, providing convenient access to major business districts, including downtown Seoul and Sinsa-dong in southern Seoul's Gangnam District.
The project also benefits from nearby large-scale projects, notably around Kwangwoon University Station, where a mixed-use complex featuring residential, commercial and cultural facilities is planned.
Daewoo E&C noted the complex’s location offers a balanced mix of education, retail, health care and green space, with an elementary school adjacent to the complex and a major urban park nearby.
A model unit and sales gallery for the project is scheduled to open in Dongdaemun District, Seoul.