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PHOTO Beauty brand Age20’s heats up Hongdae

Visitors flock to a pop-up by Aekyung for its beauty brand Age20's near an Olive Young store in Hongdae in western Seoul, Monday. Last week, they launched the brand's globally popular makeup compact Signature Essence Pact Intense Cover for Olive Young, a chain store and hotspot for K-beauty and wellness brands. Aekyung has hired social influencer Choi Mina Sue, seen on the poster above, as ambassador for the product. Courtesy of Aekyung
By Ko Dong-hwan