PHOTO Introducing soju drinking culture to foreigners

Soju artist Kim Wan-jun, right, also known as Funnyjun, pours soju for a participant during his soju drinking culture class at Inspire Entertainment Resort in Incheon, April 18. He said soju — now the world’s best-selling distilled spirit and a staple in K-content — has become more than just a drink, but a tool for sharing stories, prompting growing demand to teach foreigners proper etiquette for enjoying it together. The program was part of the resort’s campaign to introduce Korean culture to visitors, one that includes the Aurora Night Market, a Saturday K-food festival recreating a retro Korean alley of street vendors. Courtesy of Kim Wan-jun