Do not go gentle into that good night, old age should burn and rave at close of day; Rage, rage against the dying of the light, though wise men at their end know dark is right, because their words had forked no lightning they, do not go gentle into that good night.
California swimwear brand Frankies Bikinis debuts in Seoul with Musinsa pop-up
Promotional Musinsa Empty lookbook images, featuring BLACKPINK member Jennie, for California swimwear label Frankies Bikinis / Courtesy of Musinsa
By Jhoo Dong-chan
Musinsa Empty, a multibrand retail store operated by the fashion platform Musinsa, will host the first offline pop-up in Korea for the California swimwear label Frankies Bikinis, from April 8 to 21 at its Seongsu location in Seoul.
The pop-up marks the brand's debut in any Korean brick-and-mortar retail store. Founded in Malibu in 2012 by Francesca Aiello and her mother Mimi Aiello, Frankies Bikinis has built a following among global Gen Z consumers and celebrities through its California beach-inspired prints, embroidery and strap detailing across inclusive sizing. The brand has since expanded into knitwear, activewear and accessories.
The centerpiece of the pop-up is a limited-edition collection developed in collaboration with BLACKPINK member Jennie, making its exclusive domestic debut at the event.
Built around a “swim-to-street” concept — designed to transition easily from beachwear to everyday outfits — the collection features vintage-washed colors and relaxed silhouettes.
Jennie was involved throughout the design and production process. Select limited-edition items carry a "JENNIE x Frankies Bikinis" co-branded logo. Key pieces include a white string bikini, crochet knitwear and casual T-shirts, alongside sleeveless tops, shorts and skirts from the spring-summer 2026 lineup.
To mark the opening, Francesca Aiello — who has 470,000 Instagram followers — is scheduled to visit the Seongsu store on the first day for an event with attendees.
Alongside the pop-up, the Musinsa Empty online store and sister platform 29CM will run an exclusive domestic launch promotion featuring the new arrivals and the Jennie capsule collection, with the dual online-offline campaign intended to drive cross-channel traffic.
This article was published with the assistance of generative AI and edited by The Korea Times.