Nam Hyun-woo has worked as a staff writer at The Korea Times since 2013, mostly covering business and politics. He currently belongs to the Business Desk where he covers topics such as emerging tech, AI, ICT and Korea's chaebol community. Prior to joining the team, he was the paper's correspondent for the presidential office of Korea during the Yoon Suk Yeol and Moon Jae-in administrations.
HyperM launches as independent marketing agency
Logos of HyperM and HyperK
By Nam Hyun-woo
HyperM, formerly Allison HyperM, officially rebranded and launched Thursday as an independent public relations (PR) and digital marketing agency under CEO Jeong Min-a. The Seoul-based firm, which operated as an Allison affiliate for eight years, unveiled a dual-brand strategy targeting both domestic clients and Korean companies pursuing global growth.
Founded in 2002 as Min Communications, HyperM has more than 20 years of experience across technology, consumer goods, health care and financial services. Its services include strategic PR, media relations, crisis communications, digital marketing and integrated marketing communications (IMC).
As artificial intelligence (AI) reshapes how consumers discover and evaluate brands, HyperM has added AI-focused services such as answer engine optimization (AEO) and generative engine optimization (GEO) consulting. The agency helps clients structure and distribute content to ensure their brands are cited as authoritative sources in AI-generated responses. HyperM has also launched a corporate AI literacy program to help client organizations build internal expertise in the area.
Alongside the rebrand, HyperM introduced HyperK, a brand focused on supporting Korean companies expanding internationally. HyperK offers trade show representation, earned media, influencer marketing and digital marketing through a network of local partners across the United States, Europe and Asia.
“The more AI handles content generation, the more strategic human expertise becomes the true differentiator,” Jeong said. “We combine PR, digital marketing and IMC with AEO and GEO consulting to give clients a measurable edge in how their brands appear in AI-driven discovery.”
HyperM has also moved its headquarters to Samseong-dong, Seoul’s leading tech and business hub, and launched HyperS, a venue rental brand featuring premium meeting rooms and a rooftop garden for organizations connecting with Gangnam’s business ecosystem.