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Exports drive APR to record sales, earnings in 2025
A visitor to APR's booth at CES 2026 in Las Vegas tries a Medicube Age-R beauty device in this January photo. Courtesy of APR
By Ko Dong-hwan
Major Korean beauty and device developer APR achieved record sales and operating profit last year, driven largely by its global markets.
The company reported an operating profit of 365 billion won ($251.2 million) in 2025, up 198 percent from a year earlier, and sales of 1.53 trillion won, a 111 percent increase. Exports accounted for 80 percent of sales, or 1.23 trillion won, up 207 percent year-on-year, posting record sales in the United States and Japan, along with strong growth in Europe.
APR’s strong performance was driven by its cosmetic products and beauty devices under the Medicube brand. Cosmetic sales exceeded 1 trillion won last year, including 413 billion won in the fourth quarter alone, up 255 percent from a year earlier. Beauty device sales reached 407 billion won as the company expanded its "premium home beauty" lineup with models such as the High Focus Shot Plus and Booster V Roller.
APR plans to further expand its global markets this year with Medicube beauty products, building on last year’s strong performance.
“For the first time, the company’s annual sales exceeded 1.5 trillion won, demonstrating our competitiveness in global markets. This year, we plan to accelerate global expansion to build a more sustainable growth structure,” an APR official said.