Lee Gyu-lee is a business writer at The Korea Times, focusing primarily on IT & telecommunications, the Ministry of Trade, Industry and Energy and KOTRA. Prior to this, she has covered a wide range of cultural news, from film, television and K-pop to lifestyle and fashion.
JobKorea rebrands as Worxphere, unveils AI-driven vision
Worxphere CEO Yoon Hyun-jun speaks during the JobKorea The Reboot conference in Seoul, Thursday. Courtesy of Worxphere
By Lee Gyu-lee
Worxphere to roll out new AI-powered services in coming months
JobKorea has rebranded itself as Worxphere in a bold move to expand beyond job matching and redefine the future of work through artificial intelligence (AI)–driven career services.
The company unveiled its new corporate identity at the JobKorea The Reboot conference Thursday in Seoul, held to mark its 30th anniversary, outlining a strategic shift toward an AI-driven platform and the rollout of new AI-based services.
“Worxphere carries the meaning of innovating every future experience of work to create one new, ideal world,” the company’s CEO Yoon Hyun-jun said during the event.
“Going forward, our services will not stop at simply connecting jobs and people, but will build an ecosystem that understands people and memories far more deeply, transforming every experience they have and creating a new work culture.”
Worxphere’s reorganization will bring together its affiliated services, JobKorea, Albamon, Jobplanet, Ninehire and KLiK, under one umbrella HR tech ecosystem that supports end-to-end talent and organizational growth.
Yoon introduced the core concept of its AI transformation, Context Link, an AI-driven model that integrates a person’s resume, skills, interests and behavioral data to more intelligently match people with jobs and opportunities.
“It is an AI matching model that uses a large language model and reasoning engine to analyze not only a company’s needs but also potential risks, and then connect them with the people who can perform the role most effectively,” he said.
Worxphere CEO Yoon Hyun-jun introduces the company's upcoming AI-powered services at the JobKorea The Reboot conference in Seoul, Thursday. Courtesy of Worxphere
In the coming months, the company will release two AI-powered career agent services, Talent Agent and Career Agent.
Talent Agent, designed for employers, allows hiring managers to describe their situation in natural language, such as covering a marketer on parental leave, and then recommends candidates who best fit the company’s real working context, not just a list of resumes matching filters.
Career Agent, aimed at job seekers, analyzes each user’s capabilities, career history and behavior patterns to suggest roles where they are most likely to thrive, even helping them tailor resumes and navigate each hiring step.
In the first half of this year, the company will also launch Hiring Center, a unified platform of JobKorea’s services, where employers can manage full-time, part-time and foreign hiring in one place. The users can post roles, track applicants and analyze hiring outcomes through the platform.
As Korea’s largest career platform with over 30 million registered members, JobKorea has seen significant growth in engagement following the rollout of its AI-driven recommendation and matching services. The monthly active users of JobKorea and Albamon reached a total of over 59 million last year.
“Recruiting is no longer a waiting process,” Yoon said. “With Worxphere, we’ll build a virtuous cycle where data and AI help both people and companies make better choices, expanding from recruitment into the broader sphere of career growth and organizational development.”