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Louis Vuitton’s flagship store renewal lures travelers
A display on the ground floor of Louis Vuitton flagship store in Seoul's Gangnam District is staged to look like a high-end hotel, Thursday. Courtesy of Louis Vuitton
By Ko Dong-hwan
Louis Vuitton’s flagship Seoul store has finished its remodel to become a luxurious spot for exhibiting the fashion house's iconic travel bags in its centenarian signature brand, Monogram.
The Louis Vuitton Seoul Dosan Store in Gangnam District’s high-end commercial sector has transformed its interior spaces, with each floor themed around a different kind of hotel experience. The exterior has also gone through a full facelift to evoke the look of a hotel as part of its theme, the Art of Travel.
Covering three floors, the flagship displays the company's signature Monogram models, including the Keepall, Speedy, Alma, Neverfull and Noe, each presented in a distinct, uniquely curated setting.
The ground floor, reminiscent of a hotel concierge, displays Keepall bags. In one corner, visitors will find a reception window where customers can bring bags in for repairs. Nearby, a storage-themed space shows off their Speedy P9 bags.
Louis Vuitton's Seoul Dosan Store in Gangnam District has been remodeled in celebration of the 130th anniversary of the introduction of its Monogram brand. Courtesy of Louis Vuitton
On an upper floor, a section decked out as a Parisian hotel balcony features the company's Alma bags, while a gym-themed alcove showcases the Neverfull bag, highlighting its sturdiness.
The top floor is set up to help visitors feel like they are inside a hotel lounge bar, where they enjoy champagne and a range of drinks and snacks including Louis Vuitton’s exclusive Chocolate Biscuit Mocca Latte, Velvet White Chocolate, Vanilla Millefeuille and Chocolate Sables.
The store celebrates the 130th anniversary of the Monogram brand's market entry in France, lauding the robust traditional trunk renowned for its ability to withstand rough handling. Over the years, the brand has preserved its history while still developing and implementing modern elements.
The store opens for visitors on Saturday.