Covering the food & beverage industry, beauty, fashion, retail markets, the Ministry of Land, Infrastructure and Transport, the Ministry of Agriculture, Food and Rural Affairs and related people and entities worldwide
BBQ expands fried chicken market to Kazakhstan
Genesis BBQ Chairman Yoon Hong-geun, second from right, poses with Restopark KZLLP Group CEO Darya Pushkina, second from left, at the Korean firm's headquarters in Seoul's Songpa District, Nov. 17, after signing a master franchise contract to run its fried chicken brand in Kazakhstan under the group's management. Courtesy of Genesis BBQ
By Ko Dong-hwan
Genesis BBQ signed a deal with a company operating in Kazakhstan to make way for a franchise business for its fried chicken brand in the country and rest of Central Asia.
The fried chicken brand said Monday its Chairman Yoon Hong-geun signed a master franchise contract with Restopark KZLLP Group CEO Darya Pushkina at the Korean firm's headquarters in Seoul.
Under the deal, Restopark KZLLP will open flagship Genesis BBQ restaurants in Almaty and Astana. It will then expand further the Korean company’s market by additionally opening more casual quick-service-restaurants inside shopping malls or key commercial districts in Kazakhstan.
Based in Almaty, Restopark KZLLP runs "multi-concept" restaurant businesses featuring authentic dishes from the United States, Europe, Japan and Russia. In particular, it has established a unique business in the local market by offering a dining model that blends live performances with meals.
Genesis BBQ evaluated Kazakhstan as the largest economy in Central Asia. It said dine-in and retail distribution markets across Almaty and Astana have rapidly grown. Mixture of European and Asian cultures across local consumers is another advantage for Korean fried chickens and other Korean foods, the company said.
The latest deal came after the state-run Korea Trade-Investment Promotion Agency provided the company with market information about Kazakhstan to support the firm's global expansion.
The Korean firm said its business will later expand to neighboring nations in the region including Uzbekistan and Kyrgyzstan.