Samsung's art frame TV makes Oprah Winfrey's 2025 holiday gift list
This photo provided by Samsung Electronics Co. shows its art framework TV model, The Frame Pro.
Samsung Electronics' art frame television, The Frame Pro, has been named one of U.S. media personality Oprah Winfrey's recommended winter holiday gifts as North America's biggest shopping season approaches, industry sources said Sunday.
The South Korean home appliances maker's flagship art frame TV model was included on "Oprah's Favorite Things List" for 2025, published Wednesday (U.S. time) on Oprah Daily, a monthly magazine co-founded by Winfrey and Hearst, a lifestyle and design company, according to the sources.
The Oprah list is an annual holiday gift guide curated by Winfrey, one of America's most influential cultural figures, and released ahead of the winter holiday shopping season.
"Looks like art, works like a TV," this year's list said, referring to The Frame Pro.
"We first picked the Frame TV in 2017, and the new Frame Pro is even slimmer, hanging nearly flush on the wall, and thanks to built-in artificial intelligence (AI), it can now translate dialogue in real time," it added.
In 2017, Samsung first launched The Frame as a television designed to resemble artwork when turned off. The latest version, The Frame Pro, debuted earlier this year with a thinner profile and enhanced AI features.
Winfrey's annual holiday gift list also featured other lifestyle TV models of Samsung in 2016, 2017, 2020 and 2022.