Lee Min-hyung joined The Korea Times in 2014 and has worked as a journalist mainly in Korea’s finance, tech and automotive industry. He specializes in content creation, breaking news and in-depth analysis currently on transportation and mobility. You can reach him via mhlee@koreatimes.co.kr.
Grand Cherokee L: Balancing performance and price
Jeep's Grand Cherokee L SUV / Courtesy of Stellantis Korea
By Lee Min-hyung
For drivers looking for a vehicle that balances performance, price, and practicality, the Jeep Grand Cherokee L three-row SUV emerges as a top contender.
While premium vehicles were in high demand in recent years, this is no longer the case as Korea faces an economic slowdown. Increasingly, buyers are seeking cars at more reasonable prices.
As demand for competitively priced cars rises, Korean customers still seek vehicles that make them feel something special.
Stellantis Korea’s flagship Jeep aligns perfectly with this sentiment, with the Grand Cherokee L standing out for its strong brand value and practical design.
Capable of carrying six passengers, the three-row SUV is not only spacious but also showcases Jeep’s legendary off-road heritage.
With a spacious interior that surpasses most rivals, the Grand Cherokee L ensures comfort for all passengers. Its second-row seats provide nearly 100 centimeters of legroom, and the cargo capacity reaches 2,390 liters, making it perfect for large families on the move.
The Grand Cherokee L’s price starts at 102.3 million won ($71,000) in Korea. According to Stellantis Korea, it combines striking presence with the practicality expected of a full-size SUV, appealing to customers seeking large, luxury vehicles.
The interior of Jeep's Grand Cherokee L premium SUV / Courtesy of Stellantis Korea
Amid the growing popularity of hybrids and electric vehicles, some may doubt the future of internal combustion SUVs. Yet Jeep believes consumers continue to appreciate what SUVs do best: roomy interiors, reliable performance, all-weather capability and lasting durability.
According to the carmaker, the Grand Cherokee L continues to uphold the core qualities that define an SUV while also meeting the expectations of today’s drivers.
Jeep says the SUV offers comparable — or even superior — performance, space, and technology, all at prices 10 to 20 percent lower than similarly sized competitors.
The vehicle embodies balance across its performance, interior space, infotainment features and even pricing.
“By staying true to Jeep’s SUV heritage and adapting to the changing market dynamics, the Grand Cherokee L will stand as a defining model characterized by its ‘rational premium’ identity,” an official from Stellantis Korea said.