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P&G Korea enhances accessibility with braille-tagged household goods
Braille tags for P&G Korea’s Downy fabric softeners come in blue for detergent, yellow for fabric softener and red for shampoo / Courtesy of P&G Korea
By Ko Dong-hwan
Household cleaning and hygiene product company P&G Korea has provided simple but effective assistance to help visually impaired consumers by implementing Braille tags on its detergent products, the company said Sunday.
The company jointly manufactured Braille tags and stickers for laundry products in collaboration with the Korea Consumer Agency and donated them on Wednesday to the Korea Blind Union. The donated items include 10,040 tags and 10,000 stickers, with a total value of 170 million won ($120,000).
The tags can be attached to the necks of the company’s detergent products and come in blue, yellow and red, representing detergent, fabric softener and shampoo, respectively. The stickers are designed for smaller containers, such as cosmetic cases.
P&G Korea said the Korea Blind Union’s 17 offices nationwide will distribute the helpful items to households with visual impairments.
In addition to useful aids for visually impaired consumers, the company also donated shampoo and fabric softener products under its flagship brands, Head & Shoulders and Downy, worth 22 million won.
According to the company, the donation was part of an initiative jointly planned by the Korea Consumer Agency and a cooperative of companies in the hygiene product industry, launched in 2022. P&G Korea has participated in this annual donation every year since the group’s inception.
Aside from the donation, the cooperative will begin producing audiobooks this year to provide disadvantaged consumers with information about hygiene products and their safe use. The company said these efforts will improve shopping convenience for disabled consumers who have difficulty accessing current image-based information.
P&G Korea CEO Lee Chee-young said the company will “keep supporting the country’s vulnerable group of consumers and contribute to creating a friendly culture embracing them.”