Nam Hyun-woo has worked as a staff writer at The Korea Times since 2013, mostly covering business and politics. He currently belongs to the Business Desk where he covers topics such as emerging tech, AI, ICT and Korea's chaebol community. Prior to joining the team, he was the paper's correspondent for the presidential office of Korea during the Yoon Suk Yeol and Moon Jae-in administrations.
LG opens showroom for ultra-premium home appliances
A showroom of SKS, LG Electronics' premium built-in home appliance brand, in Nonhyeon-dong, Seoul, Wednesday / Korea Times photo by Nam Hyun-woo
By Nam Hyun-woo
LG Electronics opened a showroom Wednesday for SKS, its premium home appliance brand, aiming to attract affluent consumers with ultra-premium built-in appliances that seamlessly blend cutting-edge technology and design elegance.
Located in Nonhyeon, southern Seoul, the SKS showroom has reopened after a five-month renovation to offer a new brand experience following its rebranding from Signature Kitchen Suite to SKS in September. The showroom originally opened in 2017.
Occupying a 1,918 square-meter space in the upmarket area, the six-story building features 10 themed exhibition zones, each designed with distinct interior concepts. The space showcases the premium lifestyle made possible by SKS' built-in appliances, which blend refined design with advanced performance.
A showroom of SKS, LG Electronics' premium built-in home appliance brand, in Nonhyeon-dong, Seoul / Courtesy of LG Electronics
The showroom was designed by architect Min Sung-jin, best known for projects such as Ananti Namhae and Sagewood Golf & Resort Hongcheon, to showcase the brand’s harmony with premium interiors to create a sophisticated and high-end aesthetic throughout the space.
LG Electronics' SKS refrigerator, cooktop and other appliances installed in a model kitchen at the SKS showroom in Nonhyeon-dong, Seoul, Wednesday / Korea Times photo by Nam Hyun-woo
The showroom features SKS' top-of-the-line refrigerators, ovens, wine cellars, dishwashers, and other LG appliances integrated into kitchen furniture pieces by premium Italian brands such as Arclinea, Molteni&C and DADA. SKS products are crafted from the finest materials and designed to integrate seamlessly with furniture bearing the SKS logo in place of the LG Electronics emblem.
Customers can interact directly with the products and receive tailored space solutions from designers, covering everything from planning and design to construction. On the fourth floor, the showroom also houses a dining space for LG Electronics customers, where visitors can enjoy fine dining dishes.
Models promote LG Electronics' SKS home appliance at the brand's showroom in Nonhyeon-dong, Seoul, in this undated handout photo. Courtesy of LG Electronics
SKS was launched in 2016 as a special brand dedicated to built-in appliances, and stands at the pinnacle of LG Electronics’ home appliance lineup. SKS now has showrooms in New York, Napa Valley and Milan.
“SKS Seoul is a space where customers can experience an ultra-premium kitchen lifestyle,” an LG Electronics official said. “It will set a new standard for ultra-premium built-in appliances that elevate the kitchen into an artistic experience.”