Genesis BBQ sizzles in NYC

A Genesis BBQ advertisement is displayed at One Times Square in New York City, Sept. 9 (local time). The ad, which launched Sept. 1, will run until Nov. 23, airing for three minutes every hour. The campaign coincides with the U.S. holiday season in November at a site that attracts approximately 360,000 pedestrians daily. Genesis BBQ has been steadily expanding its U.S. footprint since opening its first store in New York City in 2007. As of now, the chain operates in 32 states, including California, New Jersey and Texas. Courtesy of Genesis BBQ