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P&G Korea supports Gen Z job seekers
P&G's Singapore Innovation Center / Courtesy of P&G Korea
By Ko Dong-hwan
Major household goods company P&G Korea is rolling up its sleeves to support young job seekers from Generation Z — those in their teens and 20s — who often struggle to enter the job market due to limited professional experience.
According to the Korean branch of the U.S.-based company, it is reaching out to young job seekers through internship programs designed to develop their skills and mindset in a global environment. Most recently, 15 interns from the company visited P&G’s Singapore office, which oversees operations across Asia-Pacific, the Middle East and Africa.
The four-day trip included mentoring sessions, career workshops and tours of research facilities and local P&G stores. The highlight was their visit to the P&G Singapore Innovation Center, where the company conducts consumer analysis and research in robotics, big data and virtual reality.
Oh Seo-young from P&G Korea’s Human Resource Division said the company has been “focusing on providing potentially talented interns with an opportunity to develop their professional skills through our internship programs.”
The company began accepting applicants for this year’s internship program in March and is currently running the program through August.
P&G Korea’s commitment to promoting bureau heads and executives from within the organization also inspires its interns, the company said. Through its “Build from Within” initiative, interns have the opportunity to advance up the corporate ladder — even to CEO. The company added that this approach acts as an “effective incentive for young employees to build strong solidarity and maximize synergy within the organization.”
P&G Korea has also been reaching out to Gen Z beyond its workforce. Earlier this month, the company signed K-pop star Jang Won-young from IVE as the face of its Downy laundry detergent brand and its latest fabric softener products, aiming to connect with young consumers. Additionally, Ralral, a popular celebrity YouTuber and mother of a toddler, was chosen as the new model for its flagship baby diaper brand, Pampers.