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Shin Ramyun hits US military base in Texas
U.S. service members pose with Shin Ramyun at a Cupbop franchise located inside Fort Bliss in Texas, in this photo released Monday. Courtesy of Nongshim.
By Ko Dong-hwan
Nongshim’s iconic Shin Ramyun has officially landed at a U.S. military base, reflecting the growing global appetite for Korean instant noodles.
Korea's leading instant noodle maker said Monday its flagship ramyeon is now available at Fort Bliss in El Paso, Texas, through a partnership with Cupbop, a Korean food franchise based in the United States, as part of its global initiative to expand Shin Ramyun’s presence in the global market.
Fort Bliss is one of the largest U.S. military bases.
In addition to the original Shin Ramyun, two variants, Shin Ramyun Toomba and Soon Veggie Ramyun, are also available at the Cupbop restaurant located inside the base.
Starting with Fort Bliss, Nongshim plans to expand its offerings to other Cupbop branches within major U.S. military bases, including Joint Base Elmendorf-Richardson in Alaska and Luke Air Force Base in Arizona. Through this initiative, the company aims to reinforce Shin Ramyun’s image as a “deliciously spicy” product among U.S. military personnel and further establish its identity as a global brand.
“U.S. military personnel come from diverse racial and cultural backgrounds and are stationed around the world, so we expect this collaboration to make a significant contribution to increasing global brand awareness of Shin Ramyun,” Nongshim said in a release.
“We will continue working with Cupbop to promote Shin Ramyun as a leading K-food brand worldwide.”