Daehong Communications to host contest for future talent in media industry
Daehong Communications' logo / Courtesy of Daehong Communications
Daehong Communications, the media and advertising arm of Lotte Group, will host a contest to discover future talent in the industry.
The company announced Thursday that it will hold the 42nd Daehong Creative Awards this July. Launched in 1984, the awards have served as a gateway for college students aspiring to build careers in communications, media, and advertising.
Over 4,000 students have participated in the awards every year.
Applications will be accepted online from July 11 to 17 in five categories: visual (for print and visual concepts), film (covering TV and video ads), digital content, experience (for online and offline customer engagement), and outdoor activation (for interactive outdoor campaigns).
The contest winners will be announced in September. The grand prize-winning team will receive 5 million won (approximately $3,700) and an internship opportunity at Daehong Communications.
Participants will develop campaigns by utilizing Lotte Group’s nine brands, including Lotte Wellfood, Lotte Chilsung, Lotte World, Uniqlo and Nexen Tire, targeting the country’s Gen Z-ers.
For more information, visit Daehong Communication’s official Instagram or Daehong Creative Awards’ webpage. (advertorial)