Nam Hyun-woo has worked as a staff writer at The Korea Times since 2013, mostly covering business and politics. He currently belongs to the Business Desk where he covers topics such as emerging tech, AI, ICT and Korea's chaebol community. Prior to joining the team, he was the paper's correspondent for the presidential office of Korea during the Yoon Suk Yeol and Moon Jae-in administrations.
Misto Holdings posts $910 mil. in Q1 revenue
Misto Holdings on Friday reported consolidated revenue of 1.24 trillion won ($910 million) in the first quarter of the year, marking a 4.6-percent increase from a year earlier. However, operating profit declined by 0.4 percent year-over-year to 162.7 billion won.
By Nam Hyun-woo
By business segment, the Acushnet division recorded revenue of 1.02 trillion won, up 8.7 percent year-on-year, driven by strong sales of the new Pro V1 and Pro V1x golf balls and continued momentum in golf clubs.
Acushnet delivered solid results in the first quarter despite challenges such as rising raw material costs, weak consumer sentiment and policy uncertainties, including U.S. tariffs. Its golf balls — used by 75 percent of professional tours worldwide and 68 percent of tour winners — along with clubs and gear, continued to show year-on-year growth, serving as key drivers of performance.
The Misto division posted revenue of 215.7 billion won, supported by robust domestic footwear sales and the expansion of online direct-to-consumer channels, even amid a sluggish economy. The company is making long-term efforts to enhance brand value through improved product competitiveness and increased marketing investment.
FILA’s footwear line, particularly the Echappe series, gained significant traction among consumers in their 20s and 30s and received a positive market response. Misto Group’s diversified brand portfolio — including royalties and joint ventures — also continued to perform steadily.
Earlier this year, Misto Holdings unveiled a new shareholder return policy targeting up to 500 billion won in returns from 2025 to 2027. Following a 70 billion won share buyback in March, the company’s board approved an additional 30 billion won repurchase this month, bringing total shareholder returns to 100 billion won for the first half of 2025.
“Despite global policy uncertainties such as U.S. tariffs and weak consumer sentiment at home and abroad, sustained growth within our diversified business portfolio supported our overall business performance,” said Lee Ho-yeon, chief financial officer of Misto Holdings.
“Misto Group will continue to focus on performance improvement and brand value enhancement.”