Nongshim to expand ramyeon key chain collaboration with Japan's Bandai to global markets
This photo provided by Nongshim shows various ramyeon-themed key chains produced in collaboration with Japanese toy company Bandai. Yonhap
Nongshim, Korea's leading instant noodle maker, said Tuesday it plans to globally sell key chains featuring miniature replicas of the company's ramyeon packaging, produced in collaboration with Japan's leading toy company Bandai.
Since 2022, Nongshim has partnered with Bandai to sell key chains modeled after its popular ramyeon products via vending machines in Japan.
Based on its success in Japan, Nongshim has decided to expand sales to international markets. The key chain collection consists of nine products, designed faithfully to replicate the original packaging of each ramyeon product.
Nongshim said it plans to release the products across Asia, including China, India and the Philippines, as well as in the United States, Canada and Australia.
"This collaboration allows consumers to experience the Nongshim brand in a fun and collectible way," a Nongshim official said, adding, "We plan to continue sharing the appeal of our noodles with the world through a variety of creative projects."