Nam Hyun-woo has worked as a staff writer at The Korea Times since 2013, mostly covering business and politics. He currently belongs to the Business Desk where he covers topics such as emerging tech, AI, ICT and Korea's chaebol community. Prior to joining the team, he was the paper's correspondent for the presidential office of Korea during the Yoon Suk Yeol and Moon Jae-in administrations.
POSCO International unveils 1st brand identity
By Nam Hyun-woo
POSCO International launched its inaugural brand identity, “We Find Answers Planet Wide,” Thursday. During a brand showcase held in Songdo, Incheon, the company introduced its new brand identity to clarify its vision and objectives, while pursuing qualitative growth in the global market.
The new brand identity reflects POSCO International's ambition to lead in various sectors, including steel, energy, food and new businesses, driving global growth.
"This demonstrates our commitment to addressing critical questions from a global perspective and establishing ourselves as a company that contributes to sustainable growth, while providing optimal solutions,” the company stated in a press release.
To implement the new brand identity, the nation’s largest trading company introduced nine working methods for its employees. These include phrases like “Solutions for the Earth tomorrow start here today” and "If you want to lead, show it first," which will serve as guidelines for employees to achieve qualitative growth.
"With the announcement of this brand identity and our working methods, we will proactively tackle the challenges we face as global leaders and achieve our goals through innovation and opportunities, while fostering collaboration rooted in diversity and inclusivity," POSCO International CEO Lee Kye-in said.