Park Jae-hyuk is a seasoned journalist who has provided comprehensive coverage of South Korea's corporate dynamics, economic policies, industry challenges and the global positioning of Korean companies. Based on the articles he has written since joining The Korea Times in 2016, his investigative approach has helped readers understand corporate governance, economic trends and business strategies shaping South Korea’s economy.
LG Energy Solution launches battery management solution brand
The logo for LG Energy Solution's (LGES) B.around battery management total solution brand / Courtesy of LGES
By Park Jae-hyuk
LG Energy Solution (LGES) on Wednesday unveiled the new brand for its battery management total solution (BMTS) service, B.around.
The battery maker said that the new brand signifies its commitment to always being on the customer’s side by constantly monitoring the battery environment to enhance safety.
In particular, the B.around’s brand slogan, “Be around your side,” shows the company’s determination to always stay close to the customer in order to provide a safer and more convenient battery experience, according to LGES.
It also said that the brand name and the slogan come together to indicate the new service’s differentiated competitiveness and vision.
Amid the growing concerns about the safety of electric vehicles (EVs), battery management systems (BMS) have drawn attention as they utilize various battery-related data to examine a battery’s condition and ensure optimal performance and safe usage.
LGES claimed that its BMTS is superior to BMS, as it offers more advanced solutions by including comprehensive and enhanced functions, ranging from safety and battery degradation diagnostics software to tailored solutions for software-defined vehicle (SDV) platforms.
“LG Energy Solution’s BMTS technologies were developed using empirical data obtained by disassembling and analyzing more than 130,000 battery cells and 1,000 battery modules, with the company taking advantage of its unique capabilities and insights as a longtime battery manufacturer,” the battery maker said in a press release.
“Our BMS software has already been applied to more than 100,000 EVs, securing a safety detection accuracy rate of over 90 percent, and a battery degradation diagnosis error rate in the 1 percent range, top-level in the industry."
Based on its proven battery management capabilities, LGES plans to sell products from the B.around brand to global carmakers.
“LG Energy Solution is the only battery manufacturer to provide a management service for the battery’s entire lifecycle, including BMS solutions,” said Brandon Kim, head of the company’s battery-as-a-service (BaaS) business development department.
“Like B.around’s brand vision, our goal is to always be close by so that we can provide differentiated customer value based on the technological capabilities we have accumulated over the decades.”