Covering the food & beverage industry, beauty, fashion, retail markets, the Ministry of Land, Infrastructure and Transport, the Ministry of Agriculture, Food and Rural Affairs and related people and entities worldwide
Olive Young entices K-pop fans in LA with beauty tips, top 100 products
An Olive Young Express is crowded with visitors during KCON LA 2024 at the Los Angeles Convention Center, Sunday. Courtesy of CJ Olive Young
By Ko Dong-hwan
CJ Olive Young promoted its beauty products to American K-pop fans who gathered in Los Angeles for KCON LA 2024, according to Korea’s major beauty product curator and seller, Tuesday.
The beauty arm of CJ Group opened booths during the three-day festival starting Friday. The booths, among other major Korean companies like Samsung Electronics and Paldo, drew crowds at the Los Angeles Convention Center. The booths totaled 360 square meters, the largest since 2016, when the company first began participating in the annual KCON festivities to showcase its curated beauty products to K-pop fans.
The booths showcased the most popular beauty products available in Olive Young’s offline stores and online, including the Olive Young Global Mall. Part of the booths was Olive Young Express, where the company’s top 100 items were shown as well as new beauty brands currently being supported by the Korea SMEs and Startups Agency.
Over 70 small- and mid-sized Korean beauty product developers showcased their 210 products at the booths. The companies have been receiving diverse support from Olive Young, the Ministry of SMEs and Startups and the Ministry of Food and Drug Safety to help expand their global markets.
“Olive Young has been the gateway for Korea’s beauty product SMEs connecting to global consumers,” a company official said.
“We’re currently focusing on markets in Japan and North America. As Italian gastronomy and French fashion have become global symbols, we’ll establish Korea as a leading nation in beauty."
Olive Young Global Mall, which opened in 2019, is now selling some 10,000 items in 150 countries. The number of its members during the first half of this year jumped by 50 percent year-on-year and its sales by 80 percent. About 70 percent of its customers are concentrated in the United States and Canada.