Dongsuh Foods brings new aromas to its instant coffee lineup
Actor Gong Yoo poses as the official model for Dongsuh Foods' Kanu. Courtesy of Dongsuh Foods
Dongsuh Foods' Kanu Espresso Milk Tea Latte, left, and Kanu Espresso Matcha Latte were launched in last October / Courtesy of Dongsuh Foods
Dongsuh Foods has brought out two new Kanu instant coffee stick aromas. The Korean instant coffee brand has been dominating the local market through the introduction of two additional aromas and as such, launched a year-end promotion event, according to the food company, Thursday.
The company last month launched Kanu Espresso Milk Tea Latte and Kanu Espresso Matcha Latte, both are blends of instant coffee beans and tea. They now form a part of the company's 11 different flavors of instant coffee sticks.
Following the release of the two new flavors, the company has launched a consumer reward event that allows customers to collect points and exchange them with special goods. Kanu Paddle Point Promotion goods are items for camping or picnics like cameras, carriers and other trendy items.
Kanu, now the company's signature coffee brand, has kept its No. 1 spot in the market since its launch in 2011. The brand targeted the rising number of coffee drinkers inthe country where demand for cafes spiked in the early 2000s. To woo consumers whose taste buds became increasingly accustomed to quality coffee, the brand used selected beans from Columbia, Guatemala and Costa Rica to enhance the quality of its products in order to be on par with the country's numerous coffee franchises.
Kanu's first products were three different Americanos. The brand then introduced new ones after analyzing the consumer market to better satisfy their needs. Decaf, Signature and Mini sticks represent such efforts.
"Kanu will realize my own home-cafe for anyone with a hot pot of water and a mug as winter approaches," said an official from the company.