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Coway wins CES 2024 Innovation Award with new massage recliner
Coway's BEREX reclining massage bed has won the CES 2024 Innovation Award. Courtesy of Coway
By Ko Dong-hwan
Coway has won the Consumer Electronics Show (CES) 2024 Innovation Award with its latest reclining massage bed that maximizes comfort and convenience, according to the home appliance maker, Thursday.
The company's BEREX reclining massage bed won the honor in the Digital Health category. The Consumer Technology Association (CTA), which runs the tech trade show, has recognized the product's automatic reclining function with an upper-body elevation feature and a personalized massage system, according to the company.
The annual CES trade show exhibits technological consumer products with outstanding qualities in innovation, engineering, functionality, aesthetics and design. The upcoming show will be in Las Vegas, Nevada, from Jan. 9 to 12 next year.
The bed's automatic upper body reclining function is the company's suggested solution to the challenge faced by many when sitting up after using bed-type massage products. Adjusting to various angles, the function is particularly effective for those with difficulties in standing up after lying down.
The bed's other strength is a customized massage system. It scans the curvature and length of a user’s spine and suggests one of 12 different massage programs that fit the user's specific body characteristics. The company official said it "ensures a safe and effective massage experience."
The product also includes a sound therapy feature for stress relief. The healing sounds help offer optimal sleep in different massage modes. The bed also has an adjustable thermal system to help users feel relaxed.
“The award is a testament to Coway and BEREX brand’s sophisticated technological leadership,” said the company official. "We will sustain this momentum through continued research efforts, focusing on innovative product development with cutting-edge technologies.”
The company, claiming it is the "best life solution company," plans to launch the flagship product in the country next year.