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Nexen Tire earns 'Green Tire' seal from German magazine, Auto Bild
Nexen Tire's N’Blue 4 Season 2 tires earn the “Green Tire” seal from German magazine, Auto Bild. Courtesy of Nexen Tire
By Lee Hyo-sik
Nexen Tire, a leading global tire manufacturer, said Wednesday that its N’Blue 4 Season 2 tires have received the “Green Tire” seal of Auto Bild, one of Germany’s most prestigious automobile magazines.
The N’Blue 4 Season 2 is an all-weather tire that excels in a variety of weather conditions, from summer rain to winter snow. Through a wide range of grooves for smooth drainage performance on wet roads and fine micro-kerf design on the patterned surface, the wet road and snow performance of the V-shaped directional pattern design is improved over the first-generation products.
The shoulder block features 3D kerf technology, which increases block rigidity for stable handling performance in all weather conditions, and the block edge design, which is shaped like a saw blade, effectively improves braking performance in the snow. The tire was also awarded the main prize in the product design category of the Red Dot Design Awards in Germany.
Meanwhile, the company has been demonstrating its commitment to becoming one of the most forward-thinking tire companies in terms of ESG. Earlier this year, it unveiled its sustainable-material demonstration tire, which is composed of 44 percent renewable materials and 8 percent recycled materials.
Nexen Tire, founded in 1942, currently works with 150 countries and owns four manufacturing plants, two in Korea and one in Qingdao, China. In 2019, another plant in the Czech Republic went into operation.
The firm manufactures tires with advanced technology and design excellence for passenger cars, SUVs, and light trucks. It supplies original equipment tires to global automakers in a variety of countries around the world.
For the first time among the various tire manufacturers in the world, the company achieved a grand slam of the world's top four design awards in 2014.