Kim Hyun-bin began his journalism career at Arirang TV from 2012 to 2017, specializing in defense, foreign affairs and the economy. In 2018, he joined The Korea Times, covering society and business, and is currently responsible for embassy affairs.
Hyundai Motor, NaaS sign EV-charging business partnership

Hyundai Motor Group China Senior Manager Joo Chel-kyu, left, signs a memorandum of understanding with Yang Xing, vice chairman of NaaS, front row right, along with other company officials to cooperate in the field of electric vehicle charging services at the NaaS headquarters in Beijing, Monday. / Courtesy of Hyundai Motor Group
By Kim Hyun-bin
Hyundai Motor Group signed a partnership agreement with Chinese electric vehicle (EV) charging service provider NaaS, as it seeks to sell more EVs in the world's second-largest economy, Korea's third-largest business group said Monday.
Representatives of Hyundai Motor Group China (HMGC) including Executive Vice President Lee Hyuk-jun met with NaaS CEO Wang Yang at NaaS headquarters in Beijing to sign a memorandum of understanding (MOU) for cooperation in EV charging services.
"Through cooperation with NaaS, Hyundai Motor Group will provide Chinese EV customers with more convenient and innovative charging services," Lee said during the signing ceremony, Monday. "This collaboration will contribute to elevating Hyundai Motor Group's global electric vehicle competitiveness."
NaaS, established in 2019 as China's first specialized EV charging service information company, has accumulated information on 55,000 charging stations and 400,000 charging points across China. Notably, in March, NaaS garnered industry attention by unveiling its autonomous EV charging robot and actively engaging in the development of innovative EV charging-related services.
Through this collaboration, Hyundai Motor Group intends to develop tailored EV charging services for Chinese customers and drive various integrated services and cutting-edge technology demonstration projects to lead the EV landscape in China.
Both parties will combine Hyundai Motor Group's connected services platform with NaaS' EV charging information service to develop and establish systems including home charging stations, an EV charging point payment/management system and a real-time EV charging network information system.
The home charging station sharing system allows customers to share their home-installed EV chargers with third parties, generating revenue. Chargers registered in this system will be continuously visible on NaaS' real-time charging station search network, and vehicles in need of charging can utilize these chargers after payment. The collaboration also envisions various services utilizing charging points generated through this process.