Anna Jiwon Park has been covering the politics at The Korea Times since the summer of 2024, when she joined the press pool for the Office of the President in Korea. Prior to that, she spent about five years reporting extensively on financial markets, regulatory authorities and the financial industry. She joined The Korea Times in 2019 after spending eight years as a broadcast journalist at Arirang TV, Korea’s leading global broadcaster, covering politics, defense and culture.
Samsung most searched company during CES 2023: KPMG report
Attendees wait in line beneath a large LED display of smart connected home products to enter the Samsung Electronics booth, during the Consumer Electronics Show (CES) in Las Vegas, Nevada, on Jan. 6. AFP-Yonhap
By Anna J. Park
By Anna J. Park
Samsung is the most searched company in relation to the Consumer Electronics Show (CES) 2023, according to the latest Samjong KPMG report on this year's CES. The report utilized Google Trends to analyze keyword search patterns globally for six days from Jan. 3 to 9.
The analysis also showed that Sony, AMD, ASUS and LG were among the top five keywords, following Samsung, during the period. OLED, Nvidia and BMW also made the top 10 list of most searched keywords related to this year's CES event.
When it comes to interest by country, Asia stuck out with China ranked atop as the country having the most interest in the CES 2023, while Korea took the third spot and Hong Kong took eighth place. This demonstrates the region's particularly high interest in the world's largest electronics technology show.
The report also pointed out that the key features of the CES 2023 include mobility, artificial intelligence (AI)-based robotics, seamless smart homes, metaverse and Web 3.0, space tech, food tech, digital health care as well as ESG and green tech.
Mobility businesses are especially salient during the event, the report stated, as global big tech firms like Amazon, Microsoft and Google have all joined the mobility-themed exhibition hall to showcase their state-of-the-art AI-based automobile software and autonomous driving technologies. Their presence shows the accelerated transformation taking place in automobile industry value chains.
“What is noteworthy about the CES 2023 is that big tech firms are expanding their businesses into the mobility sector while automobile companies broaden into AI-based sectors and electronics companies expand into robotics and Web 3.0 businesses,” Wi Seung-hoon, KPMG Korea Partner, pointed out, stressing that now is the time for companies to set up strategic business models to secure comparative advantages in the fast-changing mobility value chain industries.