Porsche Korea improves CSR performance in 2020

By Baek Byung-yeul

German carmaker Porsche's Korean unit has achieved improved corporate social responsibility (CSR) value in 2020 through its support activities run throughout the year.

The Korean unit said Wednesday that it has expanded target beneficiaries and the range of its social contribution activities to better assist in the sustainable development of Korean society during the year.

Also, the company has achieved meaningful progress with its social contribution campaign Do Dream.

“Marking its fourth year, Porsche Korea's social contribution campaign Do Dream is achieving meaningful progress in promoting children's welfare and implementing social welfare by maintaining and expanding existing programs, as well as actively developing new programs to meet various situations facing Korean society,” Porsche Korea said.

As part of the campaign, Porsche Korea has built six indoor playgrounds over the past four years, in one regular and five special needs schools. In 2020, Porsche Korea expanded support for special needs schools that require specialized spaces for students with disabilities. The schools were Holt Special School, a school for children with intellectual disabilities, and Saesol School, a school for children with developmental disabilities.

In addition, opportunities were provided for next-generation leaders in sports and arts, such as in playing the violin and clarinet, fencing, and judo, to continue their dreams without abandoning them for economic reasons.

With its new project Porsche Dream Circle, the company has taught about the importance of carbon neutrality and the virtuous cycle of resources to students at Pangyo, Eunjin and Jamhyun elementary schools.

“Porsche Dream Playground that builds indoor gymnasiums at elementary schools with Porsche's brand identity dream as the concept, and Porsche Dream Up, which provides scholarships to children talented in the arts or sports, has become the brand's representative programs for future generations,” Porsche Korea CEO Holger Gerrmann said.

“In particular, I am very delighted to newly introduce the Porsche Dream Circle that has installed solar panels and created forest environments this year, showing how modern technology and sustainability can go hand in hand,” the CEO added.

Porsche Korea also created an emergency fund of 200 million won though a one-on-one matching grant with its four authorized dealer partners, to provide support for underprivileged children and low-income families who are experiencing difficulties from the COVID-19 pandemic.

"We will continue to look into the difficulties faced by Korean society, provide support and investment in overcoming them, and fulfil our social responsibilities and role to co-prosper with Korean society,” Gerrmann said.