Toyota vows to bolster customer service
Children pose during a Toyota Korea event for family members of Toyota owners. / Courtesy of Toyota Korea
By Nam Hyun-woo
Toyota Korea said Tuesday it has been named as the No. 1 brand in customer services among imported car brands here and pledged that it will stay committed to its company motto of “Customer First.”
According to the Japanese automaker, it scored the highest in a consumer satisfaction index on customer services last year in a survey done by Consumer Insight, a domestic market research agency
Toyota Korea said it was ranked No. 4 in the same survey in 2016, but improved significantly in just 12 months.
“For customer satisfaction, it is the most important to enhance the very fundamentals of customer services,” a Toyota Korea official said.
“For that, Toyota is carrying out service training, a technology workshop and certification test sessions for our technicians, service advisers and other workforce members every year.”
Toyota Korea has been holding a service technique competition among service personnel to enhance the entire capability of its workforce. For those who win the competition, Toyota Korea offers a tour of the company's headquarters.
For further improvements in its service centers, Toyota Korea has been giving certifications from its headquarters to centers that pass its 188 criteria tests in repair services since 2011.
The company launched a “Fresh Air Weeks” service campaign, March 5, which will last until Saturday. During the campaign, every Toyota owner visiting its service centers across Korea will be offered a 10 percent discount on services on air conditioning and cleaning units. Also, free sterilizing of their car interiors will be provided.
Toyota Korea said technicians at service centers will photograph the inside of air conditioning units with an endoscope and then clean the unit so customers can confirm the difference before and after.
“Toyota Korea will spare no efforts to carry out its Customer First motto and cherish the relationship with each customer so they can feel the brand's hospitality and service,” the official said.