Hyundai Motor holds conference for commercial vehicle drivers

Commercial vehicle drivers at the “H:EAR-O” conference at the Rolling Hills Hotel in Hwaseong, Gyeonggi Province, Friday. / Courtesy of Hyundai Motor
By Jhoo Dong-chan
Hyundai Motor held a conference, titled “H:EAR-O,” for commercial vehicle drivers at the Rolling Hills Hotel in Hwaseong, Gyeonggi Province, Friday.
The conference was held to improve the company’s communication with the drivers.
Hyundai Motor said in a press release that H:EAR-O was Hyundai Motor’s first communication program exclusively for commercial vehicle drivers.
It is a part of the nation’s largest carmaker’s efforts to listen to commercial vehicle drivers and tailor appropriate solutions.
H:EAR-O’s H stands for Hyundai Motor while EAR means the carmaker’s vow to hear them. The O stands for customers.
During the two-day event, Hyundai Motor invited 30 commercial vehicle drivers and their spouses to take part in various programs, including a field trip to Hyundai Motor’s Namyang R&D Center, a conference about commercial vehicles, a special lecture on family health, Hyundai Motor commercial vehicle experiences, and dinner.
Hyundai Motor also held a question and answer session for drivers to express their needs and talk about their experiences.
At Hyundai Motor’s Namyang R&D Center, participants saw the automaker’s latest technologies in commercial vehicles, including the Automatic Emergency Brake System (AEBS). They also toured the showroom for Hyundai Motor’s diesel engine lineup and watched a road simulator.
“Their opinions though the H:EAR-O event will be our valuable assets in Hyundai Motor’s future operation,” said a Hyundai Motor official.
“Hyundai Motor will hold ongoing events every year to satisfy various customer needs.”