GM Korea to sell new Chevrolet Aveo online
A model poses with the all-new Aveo subcompact car at a Chevrolet showroom. A total of 10 Aveo cars will be sold online through the Auction website. Prospective customers who buy the model online are offered 5 million won ($4,475) worth of Auction cash coupons — Smile Cash. / Courtesy of GM Korea
By Jhoo Dong-chan
GM Korea will start to sell its affiliate brand Chevrolet’s newly launched Aveo subcompact cars through Auction, the nation’s leading online marketplace. It is the first time for the car brand to sell its lineup online.
A total of 10 new Aveo subcompact cars are expected to be sold though the Auction website at https://promotion.auction.co.kr/promotion/MD/eventview.aspx?txtMD=08f6a85bf1&skipKMS=true. Prospective customers who buy the model online are given 5 million won ($4,475) worth of Auction cash coupons ― Smile Cash.
Auction will open the webpage for sales of the Chevrolet Aveo on Sept. 26 where prospective buyers can make a down payment of 2 million won. Then, a local dealer will contact customers to discuss vehicle options and the remaining payment.
“Joint marketing with Auction is expected to attract more female buyers in their 30s and 40s, the target customer for the new Aveo subcompact car model,” said a GM Korea official.
“We hope our new marketing approach would appeal to more customers with differentiated benefits.”
GM Korea also gives 100,000 won worth of Smile Cash to customers who buy the new Aveo at local Chevrolet dealerships, starting Sept. 26.
The official said the new Aveo has received very positive responses from customers since GM Korea received preorders for the model.
Although upgrading its interior and exterior designs while featuring a number of advanced technologies, including crystal LED daytime headlamps, the new Aveo is cheaper than its previous model to appeal to a wider range of customers.
The all-new Chevrolet Aveo subcompact is priced between 14.1 million won and 17.96 million won in Korea.