Park Jin-hai primarily focuses on K-dramas, entertainment shows and actor interviews. Beyond that, she also pens articles covering the broader arts scene, with a particular emphasis on classical music, dance and various aspects of lifestyle. Since joining The Korea Times in 2013, she has made significant contributions in the realms of hallyu (Korean wave), industry news and international affairs.
Volkswagen marketing head leaves for Renault Samsung
By Park Jin-hai
Bang Sil
By Park Jin-hai
Volkswagen’s first female marketing head Bang Sil is leaving the German carmaker to work for Renault Samsung Motors.
Bang, a founding member of Volkswagen Korea in 2005, has been credited for the tremendous growth of the carmaker in the local market over the past decade.
During her tenure, the carmaker’s sales have increased from 929 in 2004 to 30,719 in 2014, making Volkswagen Korea one of the fastest growing imported carmakers here.
Bang has led the market by introducing small hatchbacks and diesels where big gasoline sedans had previously been dominant.
She was promoted to the top marketing position last year.
However, in recent months, she became embroiled in a conflict with the German headquarters while her team was under audit. She was suspended for one month in July during the audit over compliance issues, before she handed in her resignation.
She will begin working for Renault Samsung from September.
Bang majored in textile arts at Ewha Womans’ University and took an MBA course at Korea University.