Overseas Dosirac sales top 4 billion

By Park Si-soo

Paldo, a Korean major food maker, said Wednesday that the cumulative overseas sales of its Dosirac instant noodles reached 4 billion cups since the product’s debut 29 years ago.

That amounts to nearly five times as much as its domestic sales, it said.

Major markets for the spicy noodles include Russia, Kazakhstan, Uzbekistan and other former members of the Soviet Union, the company said.

It seeks to increase exports to the United States, Canada, Australia and Mongolia.

“Russia is Dosirac’s biggest market,” a Paldo spokesman said. “Dorisac were the best-selling instant noodles there for years, with nearly 60 percent market share.”

He said Dosirac was selected as “instant noodles of the year” in Russia last year through a nationwide survey of 34,000 people.

The official said that the food maker seeks to better appeal to Russian consumers by developing new tastes with vegetables, seafood and other popular ingredients included.

Meanwhile, Paldo generated 456 billion won in instant noodles sales, making it Korea’s second biggest instant noodles maker after Nongshim.