Pulmuone opens Korean snack bar in Beijing - The Korea Times

Pulmuone opens Korean snack bar in Beijing

By Park Ji-won

Pulmuone said Wednesday its food services affiliate ECMD made inroads into the Chinese market by opening a snack bar in Beijing Station.

The restaurant named “Beijing Pulmuone Green Foods” will sell a variety of Korean snacks, such as tteokbokki, rice cake seasoned with red pepper paste, dumpling and udon, as well as ice cream.

The first store is located in the first and second floor of Beijing Station. The food will be priced at from 12 yuan ($1.93) to 26 yuan.

“Korean food is drawing attention in China on the back of rising popularity of hallyu or Korean wave,” said Bok Jun-young, Executive Managing Director at ECMD in a statement.

“We will expand our outlets to provide healthy food to more Chinese.”

The food affiliate formed a business alliance with Beijing Hanjingmei Food & Service in March, which operates a Korean food business in Beijing Station.

Park Ji-won

Park Ji-won is a writer for The Korea Times who has been covering a wide range of topics from Korea’s culture to its politics. An avid journalism enthusiast to the core, Ji-won brings a thoughtful and unique perspective to every topic she covers. On weekends, you'll often find her contemplating life’s purpose on a yoga mat — with a cup of quality tea in hand. A native Korean speaker by birth and fluent in English through her work, she went to college in Japan and is learning Chinese and French — hoping to add Polish, Russian and Thai to the mix.

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